SUMMER 2025 / ART DIRECTION / CAMPAIGN
Tommy Hilfiger Home
/ CREDITS
Senior Art Director: Raymond Croft
Model: Olivia Sims
Photographer: Pia Ulin
Digitech: Michael O'Shea
1st Assistant: Jonathan Bumble
2nd Assistant: Paul Storey
AC: Steven Tong
Director: Michael Casker
AC: Steven Tong
Steadicam: Rene Auguste
Cam OP: Mattia Palombi
Senior Stylist: David White
Creative Producer: Luke Tricomi
Coordination Producer: Kara Erwin
Production Designer: Kendyll Legier
Art Coordinator/Set Decorator: Sam Shan, Azzurra Santo Peak
Scenic/Set Decorator: Abby Manock, Alexandra Regazzoni
Art Trucking/Set Decorator: Oscar Romero
Carpenter/Set Decorator: Paco Moscoso, Ittipol Panomset, Joseph Barnes
Art PAs: Brennan Conley, Daniel Hsu, Illya Knight, Sabrina DiGeorge, Maria Margot, Darrell Blakely
Soft Goods Stylist: Kevin Hertzog
Assistant Stylists: Camille Perrin, Melissa Ilch, Siobhan Macdona
/ ABOUT THE PROJECT
For Tommy Hilfiger’s 2025 Home Campaign, I led the overall concept, art, and creative direction.
The campaign aimed to merge Tommy’s nautical heritage with a modern Americana sensibility—delivering a vibe that was fresh, airy, and emotionally resonant. We focused on evoking a sense of calm and inspiration, using color, texture, and composition to create a visual language that felt both tactile and elevated. The concept was brought to life through three distinct lifestyle environments: Iconic Americana, Sophisticated Nautical, and Coastal Calm. Each world embodied a unique interpretation of the Tommy aesthetic—balancing timeless prep with a serene, design-forward coastal lifestyle.
This 360 campaign spanned e-commerce, social, email, paid ads, and retail stores, and included advertorial features on Domino, establishing a seamless visual story across all channels.
