Tommy Hilfiger Denim

For Tommy Hilfiger’s Fall 2025 Denim Campaign, I led the overall concept, art, and creative direction.

The goal was to reintroduce Tommy Denim through a modern, elevated lens—spotlighting new fabrications and refined updates to the brand’s classic fits. The creative direction focused on visually expressing the elevated craftsmanship behind the denim by pairing it with an opulent set design that still let the product shine.

We achieved this balance by designing a custom environment featuring rich wood-paneled walls and tailored tile flooring—elements that conveyed a sense of warmth, polish, and luxury. This created a gallery-like backdrop where the denim could stand out with clarity and intention, while still aligning with the timeless American prep DNA of the brand.

This 360 campaign spanned e-commerce, social, email, paid ads, and retail stores, and included a custom landing page and ad units to fully extend the visual identity across channels.