SPRING 2025 / ART DIRECTION / E-COMMERCE
Tommy Hilfiger E-Comm
/ CREDITS
Senior Art Director: Me
Art Directors: Allie Jones, Natalia Jimenez
Models: Peter Meyer, Kwaku Ansong, Kjnara Swanson, Rafael Mieses, Thalita Gomez, Sabine Glud
Photographers: Andrew Stinson, Aingeru Zorita
Photo Assistants: Eu Jin Lee, Jeremiah Cumberbatch
Lead Stylist: David White
Stylists: Kendria Jones, Leah Snow, Kim Mesches
Stylist Assistants: Merari Rodriguez Bonilla, Neivha Luvine
Groomer: Satoshi Ikeda, Michael Lollo
Makeup: Cynthia Sobek, Lee Will
Sr. Manager of PDP: Sarah Webb
Creative Producer: Hoku Gepp
Producer: Ashley Alpino, Tye Worthington
Assistant Producer: Nicole Lecher
/ ABOUT THE PROJECT
For Tommy Hilfiger’s Fall 2025 E-Commerce Editorial, lead in overseeing the art and creative direction of the shoot, collaborating closely with our Product Detail Page (PDP) team to bring the vision to life.
The primary objective was to enhance the e-commerce shopping experience by elevating the visual appeal of the product landing pages for another season. We achieved this through enhanced lighting, refined styling, and the addition of carefully selected props. The concept behind this approach was to blend the newly captured, high-energy content with our standard product-on-figure photography, creating a more dynamic and visually captivating experience for the customer.
By doing so, we aimed to make the shopping journey feel fresher and more dynamic, encouraging a deeper connection to the product.
