Raymond Croft is currently the Senior Art Director at Tommy Hilfiger, North America, working at the intersection of fashion, commerce, brand identity, and visual storytelling. With an experience that spans over a decade across some of the industry's most recognizable names — Ralph Lauren, Billy Reid, Banana Republic, and Hudson Jeans.

His approach is less about making things look good in isolation, and more about whether an idea can hold. That means thinking in full campaign worlds: how a concept translates across ecommerce, social, retail, and everything in between, and still reads as one coherent idea. It's a process built on deep observation, active listening, and knowing what a brand actually needs versus what just looks right.

That balance between concept and execution is where his work lives, and where he's most at home.

Contact: info@raymondcroft.art