For Tommy Hilfiger Home’s This Is Home campaign, I led the overall creative concept and art direction, developing a narrative-driven approach that brought the collection to life through film and stills.

Three rooms. Three worlds. One story. The campaign explores the intersection of elegance and warmth, intimacy and playfulness, capturing the natural, unfiltered moments that make a space feel like home. Through three distinct vignettes, each with its own atmosphere and personality, we sought to create an authentic portrayal of everyday living, highlighting the quiet gestures, personal rituals, and spontaneous moments that define our relationship with home. The 30-second hero film weaves these worlds together through a cinematic rhythm, balancing storytelling with the timeless Americana spirit of Tommy Hilfiger.

The film was named an Official Selection at Berlin Commercial 2026.

This 360° campaign spanned e-commerce, social, email, paid media, retail, and wholesale partners.