For Billy Reid’s Spring 2024 Campaign, the core concept was centered around the concept of “Sanctuary”. The season celebrated the beauty and ease of indoor and outdoor living. This effortless and thoughtful movement from one space to the next was inspired by a trip to Mexico City, with its open-air architecture, botanical gardens, and naturally unrestrained beauty. Doors open, terraces sundrenched, and a wild overgrowth that calls for escape.

I led the art and creative direction for the campaign, blending the southern craftsmanship of the collection shot in Sea Island, Georgia. Looking to create a timeless approach, that focused not only the beauty of the collection but the essence of the talent themselves. This campaign spanned e-commerce, social, email, and paid ads.